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Menu Place
February • 2010

In This Issue:

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One Hamburger… Hold the Beef

The traditional beef hamburger used to be the king of the grill...

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The Case For Gluten Free

gluten free products in the foodservice industry...

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Menu Trends for 2010

Menu innovation...

 

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cheese

The Perfect Time for Pasta

Creative meatless meals for Lent

There are half a dozen reasons why spring
is the perfect time to add a pasta dish to
your menu.

As always, pasta is versatile, popular, has a low perserving cost, and a high profit margin. But it’s also a perfect transition between winter’s heavy fare and summer’s crisp salads. And pasta dishes offer almost endless choices for the meatless meals many diners are looking for during Lent.

In 2010, Lent runs from February 18 to April 3. During this period of reflection leading up to Easter, some observers give up meat entirely, while others only abstain on Fridays. Different types of pastas can help you provide interesting options for diners looking for vegetarian and seafood menu items during Lent.

Diane Shoemaker, director of business development at American Italian Pasta Company (AIPC), collaborates with foodservice operators to help them brainstorm new ways to present a traditional favorite.

“Pasta is not just for an Italian dining event,” Shoemaker says. She recommends taking full advantage of its versatility and profitability: pasta can be served in all types of restaurants, in dishes ranging from bistro to Asian, protein-heavy to vegetarian or vegan, at all times of day – at an average serving price of 25 cents. And although pasta is a common offering on many menus, offering unique pasta recipes is a great way to make your restaurant stand out from the competition.

Shoemaker notes that proper cooking and handling are vital to perfect pasta, particularly if it is to be held and reheated. Be sure to properly shock or blanch freshly cooked pasta, toss with a little oil before chilling, and reheat in boiling water for a maximum of 15 seconds.

Pasta is a staple on dinner and lunch menus, but can it expand to breakfast? “You bet,” says Mark Prece, AIPC chef.

Prece’s breakfast recipes include a white lasagna made with sausage, ham, bacon and cheddar cheese, and a breakfast penne with bacon and eggs. While those dishes could be off-limits for customers observing Lent, meat-free options might include pasta variations on eggs Florentine.

Prece says his breakfast pastas are invariably wellreceived, and diners don’t have any problem accepting pasta as a breakfast option. “People are excited about it when they hear about it,” he says.

At lunchtime, pasta portions are usually about twothirds the size of dinner entrees. Pasta salads are far more prevalent on lunch menus than dinner menus, and provide a great opportunity to offer unique dishes while keeping food costs down, Prece says. Because pasta costs considerably less than produce, using it in salads cuts food costs.

Prece urges restaurateurs to move beyond the pastamayo- veggies formula for pasta salads to create deliciously modern takes on this lunchtime classic. The right dressings and the right combinations of flavors and textures make these dishes memorable. Prece recommends mixing crunchy produce with soft pasta, sweet flavors with savory, or cold greens with warm toppings or garnishes.

pastaPasta dishes use considerably less protein than other entrees. For example, most pasta dishes served with proteins such as salmon, scallops or shrimp are made with considerably less protein than a traditional entrée such as a salmon steak or salmon burger. So operators save on protein costs while still offering a high perceived value to the customer.

At dinner, current entrée trends include using long, flat noodles such as pappardelle. In addition to the dozens of traditional pasta shapes available through Sysco, AIPC also makes a complete line of Healthier For You pasta options such as whole-wheat pastas and Gluten Free. With more variety than ever, it’s even easier to create unique pasta dishes.

With dozens of shapes and endless varieties of sauces and toppings, pasta dishes are really only limited by the imagination of your chef: pasta is the perfect base on which to create signature recipes. The key is to use fresh, regional ingredients to give the dish a unique twist as well as local flavor. Prece recommends using regional cheeses, produce or proteins that are locally grown or raised, and fresh herbs.

“Fresh herbs really elevate the flavor,” he says. “Sysco always has great herbs available.”

It’s these fresh ingredients, plus some creativity in the kitchen, that create five-star dishes, Prece says. He encourages chefs to experiment with different ideas, and to run specials to gauge reception among diners. At this time of year, a seafood pasta special on Fridays, or a new vegetarian pasta added weekly, can be a timely, cost-effective menu superstar.

Your customers shouldn’t be giving up flavor for Lent. With diners looking for fresh ideas and creative approaches to meatless meals, this is the perfect time to experiment with pasta’s endless possibilities.


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