Drive impulse sales with practical, proven strategies.

Sysco Half-Price/Half-Portion Appetizers and Happier Hour$ Drinks & Appetizers Promotions

Sysco provides expert support to make selling appetizers straightforward in a challenging economy and beyond.

Our proven appetizer promotions are geared to motivate customers, increase impulse sales and boost profits. And, promotions capture consumers’ attention. 80% of guests say they are motivated by specials.¹ Get results now when you implement these simple, proven concepts from Sysco.

Sysco Half-Price/Half-Portion Appetizers Promotion

This operator-tested solution increases profits by building check averages with the smaller portions patrons want. 50% of guests not ordering appetizers today would do so if available in smaller, less expensive portions. ² More than 70% indicated smaller appetizers at $2.99-3.99 is a good deal.³ Sysco’s half-price/halfportion appetizers promotion answers that demand, satisfying guests’ hunger for craveable tastes and great value. Operators who tested the promotion agree they were “amazed” at how easy it was to sell more appetizers.⁴ Here are just a few testimonials from operators who tried it.

Doubled appetizer sales and maintained 25% lift. “We saw check averages go up!”—Springfield, IL

75% increase in appetizer sales. “Sales are still up 25% even after the promotion!”—Serena, IL

Doubled appetizer sales with no downside. “Really helped sales take off. ”—Augusta, NJ

Sysco makes the promotion easy to execute with a free Half-Price/Half-Portion Appetizers Promotion Kit which includes:*

Operation Guide
Up to 50 customizable table tents or menu cards
Server Success Tracking Poster and Pen

And, when you run a promotion and send us your completed Tracking Poster along with Sysco appetizer proof of purchase, we’ll send you six $25 gift cards to use as prizes.

Sysco Happier Hour$ Drinks & Appetizers Promotion

Turn your operation into a fun-seeking, prime destination with paired drinks & appetizers. This value-based promotion increases incremental orders of profitable items. Over half of target consumers said they would order a drink & appetizer special if offered at a casual dining restaurant.⁵ And among casual dining operators, about 50% offered a drink & appetizer special which made the following successful impact:⁶

56% increased overall sales
54% increased drink sales
49% increased appetizer sales
9% drove traffic

Get started today when you request a Sysco Happier Hour$ Drinks & Appetizers Promotion Operations Guide and worksheet. The guide will inspire profitable specials that begin with all-time favorite appetizers combined with significant value to your customers.

Use Sysco’s free* customizable marketing materials to build guest excitement and promote the offer throughout the day. Draw attention and serve up special presentations with Sysco serving containers. Plus, when you sign up for McCain® Rewards Club you can earn credits toward even more unique serving ware options.

Get results now

From premium-quality appetizers guests love to impactful strategies, it’s no wonder operators turn to Sysco for real results. Get started today and drive impulse sales with straightforward promotions proven to make the most of every patron visit. Satisfied customers and increased profits, that’s real value for you—only from Sysco. Call your local Sysco MA today. Or, simply call 1-800-767-7377 or visit syscoappetizers.com/realvalue.

¹ NFP Operator Research, 2007
^{2, 3, 4} McCain Proprietary Research conducted with The NPD Group, NFP Research and Product Evaluations, Inc., 2009
^{5, 6} McCain Proprietary Research; Product Evaluations Inc., 10/09; Webboard,11/09; NFP Research, 12/09
*Must purchase Sysco products to qualify. Offer invalid for: resale, cash/carry, club store, chain contracts, bid or contract business. Multi-unit chain groups must participate on an individual basis. Void where prohibited or restricted. This offer may be cancelled
at any time. Offer valid for foodservice operators only. Offer good only in the USA. Offer
expires June 30, 2010.

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