Bigger Parties

One great way of growing your profits this spring is by attracting large parties and catering business. Special occasions and events provide consumers with a reason to eat out, and usually generate higher checks.

After all, customers celebrating a special occasion often order appetizers, entrées and desserts. As an added benefit, special occasions and catering are a good way to introduce your business to new customers – leading to repeat traffic.

There are many spring occasions where large parties dine out. Several opportunities to market to larger groups include St. Patrick's Day, Easter, Mother's Day and Cinco de Mayo, in addition to the traditional weddings, birthdays, graduations and anniversaries.

One growing opportunity to serve bigger groups is the "large parties at home" catering market. According to Technomic, these are often family gatherings, holidays, birthday and dinner parties, averaging 10-16 guests. Customers order in advance and pick up the food on the day of the event. You can make your customers aware of this service through in-restaurant signage, special catering menus and on your website.

There are two easy ways to make sure you and your kitchen are ready to handle large parties or last-minute catering orders. By stocking fully cooked meats – including Sysco^® Block and Barrel Pot Roast, Ham and Corned Beef or Hillshire Farm^® Ribeye and Pork Roast– you can make sure that you always have product ready, provide consistent prep and minimize waste. Plus, your customers will love the high quality and great taste.

Ask your Sysco Marketing Associate to see how you can add to your profitability and get trial offers, visit www.feedyourbottomline.com.

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