In This Issue:

Get Your Menu Smokin'

Consumer demand for Bar-B-Q is getting hotter

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Rich's® Bar-B-Q will get
your menu smokin'

Consumer demand for Bar-B-Q is
hot and getting hotter.

With Rich's® Bar-B-Q on your menu, you'll be
able to keep up with trends and grow your
business. If you don't have Bar-B-Q on your
menu, you should. Did you know?

• 38.4% of consumers say they would like to see more barbecue offerings.⁽¹⁾
• Barbecue is popular across proteins and item types – about 31% of restaurants have barbecue pork, 30% have barbecue sandwiches, 16% have barbecue chicken and 7% have barbecue beef.⁽²⁾
• 56% of consumers say barbecue is the flavor they find most appealing for new appetizers.⁽³⁾
• Barbecue is the fastest-growing sandwich in the U.S.⁽⁴⁾
• 77% of consumers have been to a Bar-B-Q restaurant in the past six months.⁽⁵⁾
• 36% of consumers say they visit a Bar-B-Q restaurant a few times every month.⁽⁵⁾
  1. Restaurant & Institutions 2009 New American Diner Study
  2. Menu Trends Direct; 2009
  3. Technomic Appetizer Category Report 2008
  4. NPD Food World CREST Annual – 2006
  5. MenuTrends 5000 Chains and Independents

If you offer burgers, you can offer Bar-B-Q, often at premium prices.

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