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Summer • 2011
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Get Your Menu Smokin'

Consumer demand for Bar-B-Q is getting hotter


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Rich's® Bar-B-Q will get
your menu smokin'

Consumer demand for Bar-B-Q is
hot and getting hotter.

With Rich's® Bar-B-Q on your menu, you'll be
able to keep up with trends and grow your
business. If you don't have Bar-B-Q on your
menu, you should. Did you know?

  • 38.4% of consumers say they would like to see more barbecue offerings.(1)
  • Barbecue is popular across proteins and item types – about 31% of restaurants have barbecue pork, 30% have barbecue sandwiches, 16% have barbecue chicken and 7% have barbecue beef.(2)
  • 56% of consumers say barbecue is the flavor they find most appealing for new appetizers.(3)
  • Barbecue is the fastest-growing sandwich in the U.S.(4)
  • 77% of consumers have been to a Bar-B-Q restaurant in the past six months.(5)
  • 36% of consumers say they visit a Bar-B-Q restaurant a few times every month.(5)
    1. Restaurant & Institutions 2009 New American Diner Study
    2. Menu Trends Direct; 2009
    3. Technomic Appetizer Category Report 2008
    4. NPD Food World CREST Annual – 2006
    5. MenuTrends 5000 Chains and Independents

If you offer burgers, you can offer Bar-B-Q, often at premium prices. Rich's® Smokeshouse products offer excellent profit potential at $8, $5 and $3. Variety is the spice of life and with our Bar-B-Q you can really spice up your menu. Bar-B-Q isn't just for sandwiches anymore, when you think of Bar-B-Q think of wraps, pizzas, salads, sliders and more.

Smokin' hot recipe idea: Island Spice BBQ Sandwich
Yield: 1 serving

Ingredients

  • 2 slices Garlic Panini Bread (SUPC 5351798)
  • 4 oz Double Rub Pork Bar-B-Q, no sauce (SUPC 7755572)
  • 2 Tbsp Island Jerk Seasoning Sauce
  • 1 oz Mango Red Onion Salsa
  • ¼ cup Red Onion, diced
  • 1 Tbsp Fresh Cilantro, chopped
  • ½ tsp Red Pepper Flakes

Directions

  1. Thaw bread, following directions on case.
  2. Mango Salsa: combine mango, red onion, cilantro and red pepper flakes in small bowl. Mix well. Let stand for 30 minutes for flavors to blend.
  3. Heat pulled pork, following directions on case. Mix with jerk seasoning sauce.
  4. Place pork on bottom half of bread and top with mango salsa.
  5. Place other half of bread on sandwich, cut in half and serve.

Nobody smokes it like Rich's®. Our Bar-BQ ™ is the honest-to-goodness real thing. We start with selected cuts of meat and certified hickory logs, the Bar-B-Q is then smoked all night – depending on the cut, as long as 18 hours – till it reaches tender perfection. Then pulled or shredded by hand.

Rich's® makes authentic Bar-B-Q real easy for you. All you need to do is thaw, heat what you need and serve which means no waste. Our convenient packaging comes in a variety of options, from our 5-lb. boilin- bag to our 5-lb. disposable foil tray, our 5-lb. plastic tub or our new 5 oz. portion pack, designed to meet your needs. There's even dry Bar-B-Q you can sauce yourself. Tasting is believing, once your customers try our tender, flavorful pork and chicken Bar-B-Q, they'll keep coming back for more.

For more profit building ideas on how to get your menu smokin' today, contact your SYSCO representative or visit our website at www.richfoodservice.com.

Click here for our Bar-B-Q Rebate offers.

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