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Menu Place
August/September • 2010
April Specials

In This Issue:

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Sysco trendspotter

The Beverage Innovation Boom


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Make this Summer Sweet with Fruit Beverages

Familiar flavors are creating new experiences in the beverage industry this summer. Restaurant owners are turning a run-ofthe- mill glass of iced tea into a colorful and refreshing treat. Nonalcoholic drinks that normally are easy to spot across a crowded bar have gone incognito, revealing a more sophisticated look and interesting taste.

According to a recent Mintel Menu Insights report, consumers are looking for flavorful options on the beverages they turn to the most. Soda and tea are two of the top drinks chosen by patrons, however ordering the same drink over and over again can sometimes leave customers feeling like they have no other beverage choice. With a little creativity and innovation, your beverage menu can go from bland to grand. The secret is all in the flavor. By infusing fruit and unique flavor into these popular drinks, patrons have more to choose from and restaurant owners get the opportunity to see more sales.

 

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