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August • 2011
April Specials

In This Issue:

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Sell More Desserts with OREO

OREO Cookie Pieces and OREO Crème Icing Variegate deliver brand power.


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CAPRI SUN 100% Juice

The Brand Kids Love; Parents Buy


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KRAFT Macaroni & Cheese Bulk Dry Format

Keep customers coming back for more with the cheesy goodness of KRAFT


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cheese

More Dining, Less Whining

How to keep children happy with the perfect kids' meal.

We've all seen it. Family walks in. Kids start screaming. Family walks out. But you don't have to transform your restaurant into Uncle Flippy's Palace of Fun to keep those little customers happy. All you need is a good kids' meal.

Parties with kids account for more than 30% of all restaurant traffic. 1 Delivering nutritious kids meals with a smile is a great start to attracting a larger portion of this important dining segment. Complete with bone-building nutrients, free activity placemats and as America's #1 macaroni and cheese brand, KRAFT Macaroni & Cheese is sure to please.2

Kids love the familiar, cheesy goodness of KRAFT Macaroni & Cheese Dinner. Plus, health-conscious parents will keep coming back when they know it offers their kids a good source of calcium and vitamin D.

(All frozen KRAFT Macaroni & Cheese is a good source of calcium, and the 4- and 7-oz. pouches are also a good source of vitamin D.3) What's more, KRAFT Macaroni and Cheese is available in an operator- friendly quick-serve format, and can go from freezer to bowl in just three minutes or less. That means you can have a steaming bowl of cheesy goodness in front of children at the same time as you fill their parents' drink order. Now that's a combo that will help everyone have a good time!

Remember, the experience of eating out is excitement enough for small children; parents aren't really looking to give them adventurous foods. So play things safe with a guaranteed kid favorite like KRAFT Macaroni & Cheese in an appropriate serving size. Consider pairing it with CAPRI SUN 100% Juice and a side of oranges for a kids meal that's nutritious and fun to eat.

To complete the perfect kids' meal, Kraft Foodservice offers their customers C. Rex bowls, placemats, and customizable menu inserts and table tents. Coloring activities and word-finding games make it easier to keep the little tykes entertained. After all, no one likes to be kept waiting long for their meal, especially children.

When kids are happy, everyone is happy. And no brand of macaroni and cheese makes them happier than KRAFT. As part of your kids' meal or as part of your larger menu, it's a name they're more likely to ask for, and one that parents will come back for.

For more information and branded merchandise, just ask your Sysco marketing associate or visit kraftfoodservice.com/crex.

1 The NPD Group/Crest March 2011
2 Nielsen – Total US FDM, $ Sales, 52 WE 5/21/11
3 See nutrition information for sodium content


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