 |
|
|
|
 |
August • 2011 |
|
|
In This Issue:
CAPRI SUN 100% Juice
The Brand Kids Love; Parents Buy
> read full story
KRAFT Macaroni & Cheese Bulk Dry Format
Keep customers coming back for more with the cheesy goodness of KRAFT
> read full story
More Dining, Less Whining
How to keep children happy with the perfect kids' meal.
> read full story
|
|
|
|
|
|
|
Sell More Desserts with OREO
OREO Cookie Pieces and OREO
Crème Icing Variegate deliver
brand power.
America loves OREO. And you will too because OREO has made it easier than ever for operators to distinguish their dessert offerings.
The brand with 99% awareness1 has just launched OREO Crème Icing Variegate—a versatile dessert mix-in and topping. Between this delicious new product and classic OREO Cookie Pieces, you can now leverage the power of OREO Cookies to elevate consumers' impression of your restaurant.
New OREO Crème Icing Variegate is the crème icing flavor of AMERICA'S FAVORITE COOKIE.2 It's ideal for swirling into softserve, mixing into milkshakes and drizzling onto ice-cream cakes and sundaes.
"The flavor of OREO Crème lingers in the mouth longer than the flavor of ice cream because of its higher melting point, so the customer gets a richer OREO experience," says Patty Mitchell, a certified master baker and senior executive chef at Kraft Foodservice. "It adds depth to ice-cream recipes and can be used in a wide variety of applications."
When refrigerated, the variegate has a density similar to corn syrup, which facilitates pouring over milkshakes and sundaes. And, when it's frozen and sandwiched between two ice-cream layers, the variegate maintains the pleasant texture of authentic OREO crème icing.
|
Whereas the new OREO variegate is all about the crème icing flavor, tried-and-true OREO Cookie Pieces are all about the classic cookie taste and crunch of AMERICA'S FAVORITE COOKIE2 brand. Available in small and medium sizes, these cookie pieces can be used in a wide variety of recipe applications. Blend them into milkshakes, malts, smoothies and frozen coffee drinks. Sprinkle them on sundaes, soft-serve, parfaits or pudding. Add to cakes, cookies and bars. The options are endless!
According to a recent study, consumers who saw an OREO branded menu rated their impressions of the restaurant considerably higher than those who saw an unbranded menu.1 Just imagine what sort of impact you can make by combining OREO Crème Icing Variegate and OREO Cookie Pieces in an ice cream dessert. You can actually leverage twice the power of branded desserts by using the Double Stuf OREO trademark. Give it a try with the "double rich" shake below and watch your customers come running.
Double Chocolate Shake made with Double Stuf OREO
Ingredients
- Milk, 24 fl oz. (3 cups)
- Chocolate fudge ice cream topping, 15 fl oz. (1-1/2 cups)
- Vanilla ice cream, softened, 9 lb. (1-1/4 gal.)
- OREO Pieces-Medium, 15 oz. (1 qt.)
- OREO Creme Icing Variegate, 1-1/2 lb. (2-1/4 cups)
- Whipped topping, 2-1/4 oz. (3/4 Tbsp.)
- OREO Cookies, cut in half, 6 each
Directions
FOR each serving: Blend 1/4 cup milk, 2 Tbsp. ice cream topping, 1-2/3 cups ice cream, 1/3 cup OREO Pieces and 3 Tbsp. In-fusions in blender until well blended. POUR into tall chilled glass; top with 1 Tbsp. whipped topping and 1 cookie piece.
1 OREO Branded Desserts Research, March 2010
2 ACNielsen 3 Outlet, 52 weeks ending 2/20/10
|
|
|
|
|
|
|
