At Coleman, we go a step above. We call it our “Never Ever” promise, allowing animals to grow at their natural pace, free from growth hormones and antibiotics….the way nature intended™
Many restaurant chains are adopting our promise by understanding the importance of all natural menu offerings.
From all natural, free range chicken, to a vast array of additional all natural products, today’s dining establishments including fine dining, fast casual and multi-unit chains are adding all natural, gluten free, and organic options for their customers to meet the growing demands.
Research shows that while the economic struggles have impacted the natural and organic buying patterns in some areas, all natural poultry sales continue to climb and the growth within this segment appears consistent. Recent Nielson data shows over a 19% increase in all natural and organic poultry sales However, the all natural and organic protein market is highly untapped and a recent Coleman Natural independent study shows that only 5% of the market share in the foodservice segment has been penetrated.
With a majority of this market untapped the possibilities are endless for growth. The Coleman independent study also revealed that the vast majority of all natural and organic meat buyers searched for dining venues whose menu offerings included natural and organic food.
Why poultry?
The low cost of poultry items gives this protein a significant advantage over other all natural and organic proteins, making it the most frequently used.
So that’s the deal with all natural. It is an untapped market of endless opportunity for the foodservice industry. With sales expected to continually climb and demand rapidly growing, specifically for all natural, free range poultry offerings, more and more operators will increase their menu options to include that of all natural and organic foods.
