Serve Up A Successful Catering Program

Serve Up A Successful Catering Program
There will always be weddings, corporate events, office parties and boardroom luncheons. But perhaps the biggest opportunity in catering is right in front of you: Customers catering family and in-home social gatherings.

Studies indicate 36% of consumers report entertaining at home more frequently than ever and expect to do more in the future. For these people, it's about connecting with family and friends, not cooking.

Take advantage of the $33 billion catering market and don't miss out on consumer catering opportunities. Just let your patrons know—especially take-out customers—that your restaurant can cater their next family gathering. Go heavy around major holidays, when families tend to gather most. Don't forget major sporting events throughout the year. Graduations, Mother's and Father's Day. Let the calendar be your guide.

> read full story