Generate Profit by Catering Cheese Trays During Holidays
Maximize holiday sales without expanding the dining room
The tumultuous economy is causing holiday parties to vanish and more consumers to host holiday get-togethers at home.
Technomic reports that more than a third (36 percent) of consumers surveyed are entertaining at home more frequently than a year ago, and 40 percent say they'll do so more often in the future.
This makes it more important than ever for restaurant operators to find ways to tap into this growing trend. One way to do so is through catering, one of the few bright spots on today's restaurant scene. An excellent place to start is with meat and cheese trays. They're the perfect solution for every holiday get-together – from Thanksgiving dinners to Super Bowl parties. Technomic reports that more than 30 percent of catering volume is generated from meat and cheese trays.
|
Here are some ideas to boost your meat and cheese tray catering business:
- Promote, promote, promote. Put up signage in your restaurant, and use your newsletter, social media and other outlets to spread the word about your catering services. Make sure to highlight meat and cheese trays – a favorite among consumers.
- Engage your servers. Ask your servers to mention your catering services to all of their customers. Make sure they promote a conveniently packaged meat and cheese tray for effortless entertaining, for everything from formal company parties to casual New Year's Eve get-togethers.
- Run a promotion. Offer a discount on cheese trays for customers who book their party or catered event with you.
Schreiber Foods offers the perfect cheese for your meat and cheese trays. Our high-quality Sysco® Block & Barrel® brand process cheese slices are available in yellow and white American and are a great compliment to sandwiches and crackers. For additional flavor, liven up your tray with sharp American and Pepper Jack.
Consider offering a variety of tray sizes and accompanying items to your meat and cheese trays. For example, offer flavorful meats and cheeses for casual get-togethers, or cater to higher-end tastes by adding gourmet fruits, nuts, jams or olives. Dried fruits, such as apricots, figs and cranberries, also go great with cheese.
You pay the same amount of rent each month regardless of whether you cater. Tap into the catering profit center and get the best use of your business. To learn more about how Sysco and Schreiber can provide cheese for all your restaurant catering needs, contact your local Sysco Marketing Associate or visit www.schreiberfoods.com.
|
