Don't Overlook Off-Premise Catering Opportunities

Catering represents a $33.3 billion opportunity and industry experts expect it to continue to grow at 4 to 8% yearly.

One growing, and often overlooked, segment of catering is parties at home. This is a great opportunity for almost any restaurant, regardless of menu or physical facility size. In addition, this type of catering is very profitable, introduces you to potential new customers and builds your overall brand.

As a restaurant operator, you can get your share of this extra business by meeting the customers' three main needs for this occasion – value, quality of food and convenient location.

You can provide the value and "WOW Factor" customers want by packing big flavor in smaller portions. Take traditional, simple comfort food items and provide subtle new twists that make them appealing and relevant to the modern palate. Put these together into individual and bite-size portions and you create memorable, yet affordable at-home catering options.

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